“We own and manage a number of large holiday villas in Spain and although we promote them extensively on the primary holiday letting web sites and elsewhere, we will always have unsold weeks. I kept seeing these “blocks of lost revenue” and thought there must be some way to generate some form of revenue from them.

We joined Contra 4 Business to see if we could exchange some of this spare capacity for other products or services we needed. We have other businesses here at home and we could certainly use any additional purchasing power available to us.

In short, we have saved tens of thousands in cash expenditure and direct costs. We have been able to do things we would never have done relying fully on cash budgets. Because of the flexibility and variety of products and services, this system is light years ahead of the traditional understanding of barter or contra. I would highly recommend it to anyone in the travel or hospitality business, especially where there is spare capacity.”